Sg2009wc:elevator
From She's Geeky Wiki
Title: Create Your Elevator Pitch for Non-geeks
Session: 1-F Bay Area Jan 2009
Convener: Carolyn Gale
Notetaker: Nancy Frishberg,
Attendees:
- Barbara haven
- Chelsea Ruustruum
- Heather Vescent
- Nancy Frishberg
- Amelia McHenry
- Leya Babchin
- Carmel Hagen
- Jodie Griggs
- Patti Bond
- Carolyn Gale
Goals for individuals reviewed
Exercise: Audience
What does the audience know about your topic?
What do you predict that they do they not understand about your topic?
If your audience will remember only one thing, what do you want it to be?
Advice: One technical term per pitch
Advice: Shorten or vary sentence length, think about what's in it for the audience
Consider starting with a puzzle, story, or something concrete…
Give the audience room to ask questions
Be aware of the global audience
(“What are Tinkertoys?” “What’s a laundrymat?”)
(Optional intro: Story->)
Situation or Problem
Situation or Problem (Or) Research = Solution ->
What’s your Research (or work) (how) ->
What’s in It for You? (What's In It For You, WIIFY?) (= who cares?) "You" is the audience
For Pitch Presentations in this simulated environment:
Tell us who the audience is, and then give the pitch