Sg2009wc:advertising
From She's Geeky Wiki
Title Advertising Basics
Session: 3-I Bay Area Jan 2009
Convener: Veronica
Attendees:
Notes:
Introductions
Intros - people interested in advertising from all sorts of angles! Looking to advertise themselves or their organizations,advertising as a means of income from a blog, etc.
Advertising Basics
Google Ads - placement is important
For adwords, etc, Google is the place to start (if you're looking to advertise your own stuff)
Know your demographic if you're looking to make money via advertising -- what kinds of services other than yours might they be interested in? That way you aren't taking competitor's ads or ads that might taint your blogging/journalistic integrity.
To make money on your blogs, go with ad networks like Google, Tribal Fusion -- places that give you a lot of control of what ads show or don't show, etc.
Google ads are better if you're a very targeted website with a pretty good following, but it doesn't give you individual approval/rejection of ads (so if you don't like a particular ad, it's hard to block it)
When you're looking to advertise your service: complaints that getting an estimate is tricky.
Advertising cheaply is really, really hard.
Adwords are good as long as you go really targeted. Be very diligent about using an analytics tool to make sure the people who come to your site via ads stay and actually find what they want.
Driving traffic - forum signatures, contests (Veronica ran a thing where folks could enter a contest and get their friends to vote for htem, and the person with the most votes won. Cost her company $500 and drove millions of people to their site).
I totally want to do something with this for Aiki Zenshin. Maybe a button for folks' sigs? AZD could host the image.
Metadata on web pages is really important to help your Google ranking, which helps drive traffic!
Secondary Twitter update account for Tweets about your company
Contact Information
www.ealasaid.com * www.youhaas.com
Maturity is knowing you were an idiot in the past. Wisdom is knowing that you'll be an idiot in the future. Common sense is knowing that you should try not to be an idiot NOW. - Questionable Content, http://questionablecontent.net/view.php?comic=976