By Kaliya H.
Notes by: Kate M.
Blogging: why?Â Cover whole range of interests?Â Too hard.
2004: digital identity blog started to replace private mailing lists.Â At a conference on big companies digital identities.Â Â So: blogging in community is an easy way to start.Â (1) you know you have an audience; (2) you give each other feedback and encouragement.
Quality of conversation on mailing list changed since it wasnÂt the main way for people to communicate.Â Blog posts more considered and polished; mailing list would refer to blog posts.
Branding: what do you call your blog?Â Have a starter blog and write about whatever at first Â donÂt think of it as something that will be associated with you forever.
What is identity?Â Socially constructed and contextual, but also about oAuth, etc Â technical Identity Management, authorization / authentication, etc.Â Kaliya is expert in technical identity, but this session is about your on-line identity.
Personal thing: canÂt just talk about your cats or the company line.Â Understand your corporationÂs blogging policy Â if it is Âclear everything through usÂ then show them other companies more open policies.
What is your superhero persona?
Google turned off peopleÂs Google Plus accounts if the name didnÂt match, e.g., ÂIdentity WomanÂ.Â Can help with gender issues, help remove the need to hide.
Build a separate identity Â how strongly is it linked?Â If you have a common name, e.g., Jennifer Smith Â no one will find you without a superhero persona.
When started blogging as a community, linking and referencing each otherÂs blogs Â link to other peopleÂs blogs, gives you material Â blogging is a conversational medium.Â Build reputation with your community.
If you present at conferences, blog about every time you do it, link to the presentation (if you can).Â It gives a persistent link to the paper, for example.
Important to have a persistent link to information: blogging is not the same as a diary Âtoday I did thisÂ etc.Â Front page, then each post has a persistent link.
Get a presence on other sites as well, for example:
Use SlideShare (check URL?) to share slides on-line.Â Can embed the slides in your blog post, can also record audio and sync slides to the audio, and maybe upload videos.Â Pro service lets people get back in contact with you if they are interested in more information.
Posse: Publish On your own Site, Syndicate Everywhere @t, Tanic Sellick, Mozilla.Â Put it on your own blog first, then cross-post to wherever.
What should you write about?Â Build reputation to let you speak out to other people and speak up.Â Start by reading for a month (select 10 people to watch).Â You donÂt have to respond to everything.Â Include interests and hobbies.
Primary professional domain: what are you an expert on?Â Keep a list of things you might want to say.
Also: who you are as a person.Â Eg, ÂpushingStringÂ by Eve: XML and cross-stitch.Â Also consider what is off-limits: e.g., religion, mostly politics, unless fundamentally about who you are as a person.
Have separate identities?Â Spin off a separate blog, e.g., identityWoman, and unconference.net.Â Start one blog first, wait until you know you need to talk about something else too.
You become an expert by creating a focus on it.
Safety.Â Nancy White on how to think about your online identity.
Twitter: all about you, not about ÂthemÂ.Â ItÂs a place to connect with other people.Â Get a twitter client and put on the sidebar of your blog, for example.Â ItÂs ok to have a bit more voice on twitter than on your blog.
ItÂs ok to keep a separate identity on-line without your real name if you really donÂt want it linked.
How do you manage your name?Â Technical career name, personal name, dance name, etc.Â Feminist personality name may not be good for getting a job, for example.
You donÂt have to actually give a presentation to put one up on SlideShare.