By Karen & Kaliya
Notes submitted by: Toni R.
ItÂs a new paradigm in using small amounts to affect change. Some farmers are using Kickstarter to buy equipment.
Small theaters are using crowd funding to buy digital projectors.
The value must be right to attract people, but itÂs much more important to have engaging videos and to be responsive online. Sometimes you can get overfunded when something catches fire. Emotional engagement is key.
Amanda Palmer: The Art of Asking Â TED Talk on getting funded. We are too afraid to ask for help. We need to ask from a place of strength, not from weakness.
Anita Sarkesian: TED Talk on crowd funding
Renee Brown: TED Talk Â Daring Greatly, Gifts of Imperfection
WhatÂs the worst that could happen? Ask anyway.
There is Kickstarter and Indigogo. Kickstarter is more business and Indigogo is more educational and non-profit.
What causes you to donate? Helping friends, physical or electronic incentives, supporting new tech.
When you make your goal, create stretch goals for over funding. It keeps folks engaged!
Use social networking to create and engage your audience. Continue to talk about it, constantly talk with your investors well until after they have received everything. They are now your customer base. You can do the next Kickstarter project using that same base. TheyÂll tell their friends, too.
Projects: books, new tech,
How can we create a mentor-ship system here in Seattle. Something like ÂUpstartÂ can let people invest in people and mentor them.
How do you scope out a Kickstarter. First, go to successful Kickstarters and see how they structured their incentives. Use videos and be engaging. Be responsive to inquiries and constantly talk to your audience.
One person recorded her songs in a row boat in a lake for the ambient sound. She updated her incentives as the Kickstarter was in progress.
How can we get over the feeling thatÂs uncomfortable to ask for funding? Are we comfortable with old structures?
How can we give value? Is it an advanced purchase or a system of support?
Crowd funding allows you to grow your business without going into debt. ItÂs like equity funding in that each person can assess the viability of the project.