Dealing With Analysts: The Good, The Bad, And The Ugly

The marketing plan for your new company or product is all set and you’re ready for the big debut. But journalists are asking for industry analysts who can talk about the new space you’re creating – who should they call? This session will look at how you can approach and engage analysts. Experienced analysts will share the key ways to get a briefing, and then how to make the most of it. We’ll also look at how and when you should engage analysts to help with your business strategy and product positioning. So bring the questions you’ve always wanted to ask an analysts, but never dared to in a briefing.

Panelists:

Charlene Li, Forrester Research

Rachel Chalmers, The 451 Group

Julie Ask, Jupiter Research

If you have any suggestions on who you'd like to see on this panel, please email

Also, please post your questions here in advance - it will help us prep and address your questions.

- What do you look for in a briefing? What elements make a briefing successful? What do vendors do during briefings that you absolutely love, or hate?

- How can companies better build and leverage analyst relationships, ranging from press quotes to consulting?